Reputation Communications in the News
Models In Mentoring
SHRM, the HR Platform
January 20, 2024
SHRM’s new article on the importance of mentoring includes an interview with Sandi Webster, board member of the New York City chapter of NAWBO, and CEO Shannon Wilkinson about their successful mentorship during the start-up years of Reputation Communications.
Podcast Interview: The First Business Series
Sandi Webster Podcast
June 20, 2022
The First is a podcast by Sandi Webster that features founders and innovators who have unknowingly paved the way for others without knowing it, or acknowledging it. They share their stories to help others walk in their footsteps.
In Episode 32, Shannon Wilkinson discusses being among the first in the industry to establish an online reputation management (ORM) firm, and how she shares her knowledge by publishing extensive thought-leadership to educate the greater public and new prospects about how Google and online reputation management work.
When Deep Fakes and Online Defamation Attack You and Your Practice
New York Law Journal
November 19, 2021
CEO Shannon Wilkinson writes about how attorneys are among those whose names, work and reputations may be attacked by deep fakes, online defamation and domain squatting. She then provides action steps every attorney and law firm should know about preventing and mitigating such issues, and provides the latest information regarding a promising development from Google about how the search engine is removing links to content from “sites with exploitative removal practices.”
Online Reputation Management: Litigator's Corner Interview
Beverly Hills Bar Association
September 23, 2021
The Beverly Hills Bar Association, a nationally recognized major metropolitan bar association, serves the 15,000 + lawyers who live or work on the Westside of Los Angeles County. Hillary Johns, Trial Lawyer and Beverly Hills Bar Association Litigation Committee Chair, interviewed Reputation Communications CEO Shannon Wilkinson about what attorneys and law firms need to know; and Wilkinson’s work as an expert reputation witness.
Family reputation is everything: How to keep yours intact
Canadian Family Offices
July 27, 2021
CanadianFamilyOffices.com, a thought leader in topics of interest to ultra-high-net-worth Canadians, interviews Reputation Communications CEO Shannon Wilkinson about how high net worth individuals can proactively protect the family name.
Family Office Connections: Managing Your Online Reputation
Boston Private Podcast
October 29, 2020
In this podcast, part of Boston Private’s “Surveying the Risk and Threat Landscape to Family Offices” series, Edward Marshall, Managing Director, is joined by Shannon Wilkinson, CEO at Reputation Communications, to discuss Boston Private’s family office risk survey findings. Listen as they talk about peer network risk management, partnering with the right vendors, and reputation management trends and concerns.
‘His reputation will never recover’: the rape trial that took down Harvey Weinstein
The Guardian
February 25, 2020
In this analysis of the Harvey Weinstein trial outcome, The Guardian observes, “Weinstein is unlikely to ever return to the top. That’s according even to people whose job it is to redeem the reputation of the seemingly irredeemable. “His reputation will never recover,” said Shannon Wilkinson, a New York-based reputation management consultant.”
Online Reputation Management for Attorneys and Law Firms
New York State Bar Association Journal
August 2019
Increasingly, law firms are seeking online reputation repair services. Common reasons are hacking of your database or files, with confidential materials made public; invasive media coverage about your firm; unwanted publicity about a partner’s personal life, perhaps resulting from a divisive divorce or a DUI; or bad reviews on "Google My Business," AVVO, or other platforms. In this article, our CEO Shannon Wilkinson provides a comprehensive overview of what attorneys and their firms need to know.
Evaluating the Reputation Management Industry through the Lens of Public Relations Ethics
Journal of Media Ethics
July 2019
This paper offers a framework for ethical analysis of reputation management practices. It outlines various articulations of the ethos of digital-age reputation defense as advanced by reputation management practitioners, including Reputation Communications, which is cited several times.
Reputational Diligence in the Digital Economy
RANE (Risk Assessment Network + Exchange)
May 2019
In today’s highly connected world, reputations can be attacked with just a few misstatements while misinformation can quickly spread via the internet and social media. These can do real damage to even the most respected businesses and individuals. Be it a lapse in ethics, a cybersecurity breach, or the illicit actions of a third-party supplier, when an unfavorable incident goes viral, revenue and brand value can take a significant hit. In this RANE webinar, the panel of experts including our CEO discussed the evolving landscape of reputational diligence while highlighting the ways organizations can mitigate the risk to their brand.
How to Restore a Ruined Online Reputation from the Ground Up
KOMANDO ON DEMAND
August 30, 2018
On this episode of Komando on Demand, "America's Digital Goddess" Kim Komando looks at the maliciousness of destroying someone online. She talks to Shannon Wilkinson, Founder and CEO of Reputation Communications, to find solutions for this problem.
Online Reputation Management: The Essential Internet “Digital Defense”
THE RISK ASSISTANCE NETWORK & EXCHANGE
JUNE14, 2018
Our CEO Shannon Wilkinson provides a comprehensive overview of what every risk professional needs to understand about what online reputation resolves and why it is in such demand.
Crisis of the Week: Drug-Withdrawal Announcement Tests Biogen, AbbVie
THE WALL STREET JOURNAL MARCH 26, 2018
In her crisis analysis, Reputation Communications’ CEO Shannon Wilkinson praises drugmakers Biogen Inc. and AbbVie Inc. for pulling Zinbryta from all global markets after several patients suffered serious inflammatory brain disorders.
A New Social World
SECURITY MANAGEMENT DECEMBER 2017
Interfor International COO Don Aviv and Shannon Wilkinson, our Founder and CEO, address the importance of corporate social media policies. This article also appears in the print edition of Security Management magazine, published by ASIS International, the leading organization for security professionals worldwide.
Why everything and everyone in Harvey Weinstein’s orbit is at risk of being burned in the sex harassment fallout
CNBC OCTOBER 15, 2017 Our founder and CEO, Shannon Wilkinson, was interviewed about this issue in the news. "It is far too early to predict what outcomes will transpire from this crisis," she said. "It touches on many issues and has sparked a multifaceted conversation within and beyond the industry…one that has just begun."
Coptics: The optics of policing in the digital age
POLICE ONE SEPTEMBER 25, 2017
Police One, the leading information resource for law enforcement online, published this article by our CEO, Shannon Wilkinson and her colleagues at The Hetty Group. In it, we discuss how law enforcement professionals can be more effective in connecting with a digital media savvy public.
Hollywood "Fixers" Tell Us Exactly How Stars Who Break Up (And Want To Pretend They Didn't) Pull It Off
BRAVO TV/NBCUNIVERSAL SEPTEMBER 21, 2017 Bravo TV, the popular American cable network operated by NBCUniversal, interviewed our founder and CEO, Shannon Wilkinson, on how celebrities are successfully managing their once-public divorces.
Equifax Hit With Massive Reputation Breach
THE WALL STREET JOURNAL SEPTEMBER 19, 2017 The hack of personal information of around 143 million people has put credit-monitoring service Equifax Inc. in the crisis bullseye. For this Wall Street Journal "Crisis of the Week" column, Reputation Communications CEO Shannon Wilkinson assesses Equifax’s response to this disaster.
Uber Faces Tipping Point After CEO Resigns
THE WALL STREET JOURNAL JUNE 26, 2017 Uber Technologies Inc. finds itself back in the crisis crosshairs after Chief Executive Travis Kalanick announced a leave of absence—then later his resignation after being confronted by investors and urged to step down. Reputation Communications CEO Shannon Wilkinson assesses Uber’s response to this crisis.
Online, Your Reputation is Everything
HUFFINGTON POST APRIL 18, 2017 The Huffington Post interviews our CEO, Shannon Wilkinson, about managing your personal brand on the Internet. The nuances and importance of modern reputation care, the lack of “right to be forgotten” laws in the U.S. and privacy issues that can result in personal security threats are among topics explored.
CEO’s Writings Put APA Group in Hot Seat
THE WALL STREET JOURNAL
JANUARY 30, 2017
A Japan-based hotel operator experienced a crisis after the company’s chief executive included wording in a book provided in the company’s hotel rooms that calls “fake” Japan’s killing of Chinese civilians in 1937. Our CEO Shannon Wilkinson provides commentary regarding ‘Japan’s freedom of speech” and the company’s choice to lose customers and revenues while exercising it.
Business Offers Blueprint to Improve Law Enforcement Optics
THE WALL STREET JOURNAL AUGUST 19, 2016A group of reputation-management experts has banded together to create “Coptics.” The program helps law enforcement agencies better manage their social media engagement and improve their perceptions with people and within communities. Shannon Wilkinson of Reputation Communications is one of the three participants featured.
Purdue Pharma Confronts OxyContin Allegations
THE WALL STREET JOURNAL JULY 26, 2016 OxyContin’s response to an L.A. Times investigation — claiming the company had evidence its pills were being sold illegally but did nothing to stop it — is the focus of this article. In it, we review Purdue Pharma’s response to this crisis.
Does LendingClub Have Collateral to Save its Reputation?
THE WALL STREET JOURNAL MAY 17, 2016 LendingClub fired its Chief Executive after the board found problems with his lending practices and the lack of disclosure about a personal investment. As the company’s stock plunged, its crisis response was assessed. Our CEO Shannon Wilkinson contributes her viewpoint.
Sometimes You Feel Like a Nut
THE WALL STREET JOURNAL DECEMBER 15, 2015
In her continuing role as a featured expert with Wall Street Journal’s “Crisis of the Week” column, Shannon Wilkinson discusses Korea Air’s “Nutgate” crisis—an excellent example of how quickly a gaffe from leadership can turn into a public relations catastrophe.
Financial, reputation hits to Volkswagen hinge on top execs’ culpability
THE PHILADELPHIA INQUIRER SEPTEMBER 25, 2015
The Philadelphia Inquirer examines Volkswagen’s troubles and interviews customers, auto industry experts and reputation advisors—including our CEO, who predicts VW will rebound.
CEOs Face Reputation Pitfalls If They Avoid Social Media
WALL STREET JOURNAL APRIL 02, 2015
The Wall Street Journal’s Ben DiPietro interviewed our CEO about the risks and rewards that social media poses to executives. By adhering to several best practices, executives can make social media an important addition to their brand and media management strategies. But without care and preparation, it can turn into a reputation headache.
Crisis of the Week: Williams, NBC Between Iraq and a Hard Place
WALL STREET JOURNAL FEBRUARY 17, 2015
In this week’s column, our CEO and other experts from the media and public relations industry assess how well NBC and Brian Williams have handled the controversies surrounding the inaccurate statements he has made on-air about his personal involvement in events he reported on. For one of the world’s most famous news anchors, whose career is based in good part on his trustworthiness, this was a high-stakes game of reputation crisis management.
The New Reputation Risks: What You Need to Know for 2015
RISK MANAGEMENT JANUARY 14, 2015The Internet, and social media in particular, has had a dramatic impact on the world of reputation management. It has introduced a new level of transparency to business operations and culture, and a new level of empowerment to consumers. This article by Reputation Communications CEO Shannon Wilkinson reviews the changes to the ORM landscape in 2014 and presents our predictions for 2015’s biggest potential reputation-related crises.
Is Whisper’s Defense Being Heard?
THE WALL STREET JOURNAL NOVEMBER 10, 2014The Whisper app found itself at the center of reputational crisis with allegations that it was secretly tracking its users. In this commentary, we examine the effectiveness of Whisper’s response to the crisis—a crisis that hit on growing concerns regarding the security of online communications.
Sanofi’s Handling of Bribery Allegations
THE WALL STREET JOURNAL OCTOBER 13, 2014For our commentary on this edition of the Crisis of the Week column we examined how Sanofi handled allegations that it made improper payments while doing business in foreign markets. In this case, the company offers several good examples of effective crisis management.
The New Demands of Online Reputation Management
NATIONAL CYBERSECURITY INSTITUTE AT EXCELSIOR COLLEGE SEPTEMBER 2, 2014This paper by Reputation Communications CEO Shannon Wilkinson gives an overview of the current state of online reputation management. It also discusses the leading online reputational threats faced by companies in the United States, as well as explaining how such events unfold, the motivations behind them, and how they can be protected against and resolved.
Crisis Communication 2.0: Mary Barra Strong In Adversity
FORBES JUNE 10, 2014Following GM‘s CEO Mary Barra inclusion on Forbes’ list of the world’s most powerful women, this article looks at the deft strategies Ms. Barra has brought to crisis management. She has been a pioneer in integrating multiple digital media platforms into her communications initiatives.
Image Rx: Online Reputation Management For Rising Executives
FORBES APRIL 10, 2014Many new executives neglect an important part of their online image: their portraits published online. In this article, Reputation Communications' CEO Shannon Wilkinson outlines a strategy for making photographs an effective part of your online image.
From Mocking To Hacking: How To Protect Your Digital Reputation
FORBES MARCH 14, 2014VIPs – celebrities, industry leaders and such public figures as politicians and philanthropists – face special challenges in managing their digital footprints. This article by Reputation Communications CEO Shannon Wilkinson discusses some of those challenges, and offers several easy-to-implement solutions.
Protect your good name online
CONSUMER REPORTS AUGUST 2013This article proposes the six most important actions you can take to protect your reputation online. Our CEO is quoted as an expert on the topic of using Twitter to create positive content.
Social Media Crucial to Corporate Risk Management: RMS Panelists
BUSINESS INSURANCE MARCH 6, 2013Business Insurance covered 2013’s Risk Management Summit in New York, in which Shannon Wilkinson served as a panelist. This article expands upon several comments about the nature and benefits of social media that Ms. Wilkinson made at the summit.
Protect Your Online Rep
DAILY WORTH MARCH 5, 2013Daily Worth describes the basics of establishing a stronger online identity, quoting our CEO at length about the best strategies to use.
Can’t Buy Trust
BANKING NEW YORK JULY 6, 2012This article examines the effectiveness of different ad campaigns from financial companies, in terms of the crisis of trust that has troubled the industry. As an expert on reputation management, Shannon Wilkinson is featured, discussing the nature of the crisis and the steps banks are taking to avert it.
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