Case Studies
Click on each box below for details.
A Rising Star
Issue: A rising star in a fast-track industry earned a highly respected position. He aimed to strategically update his image to more dynamically communicate the perception he sought to establish among potential partners and investors.
Our Solution: We advised on all aspects of this, beginning with his professional portraits and continuing with updates across his personal branding platforms. He is now positioned for where he wants to be.
Business Icon
Issue: A celebrity and business icon wanted a crisis management plan for a range of potential scenarios.
Our solution: Working in tandem with his legal and risk mitigation representatives, we developed a comprehensive plan that could be enacted at any time. We provided 24-hour Internet monitoring to track any potential risks and to assess public engagement and discussions around his brand. He is satisfied knowing a team and plan is in place to weather any storms that may occur.
CEO
Issue: A CEO lacked a significant online presence for his organization and initiatives. This enabled any third-party content published about his brand to appear prominently online.
Our solution: We consulted on the development of an informative, factual and polished online image. This significantly boosted public awareness of his company and counterbalanced outdated, erroneous media coverage about it.
Entertainment VIP
Issue: An entertainment industry VIP became the focus of a multi-channel media campaign that resulted in an erroneous view of his career.
Our solution: We advised on all aspects of updating and expanding his executive brand online. This meant establishing an effective presence on social media and consulting on the communications strategies utilized by his crisis management team. The result? An online presence that more clearly communicated his career as an entertainment leader.
Financial Industry Leader
Issue: A financial industry leader sought to establish an executive leadership brand online that reflected his achievements and expertise.
Our solution: We created a personal branding program that encompassed a strong digital image, blog and expanded presence on appropriate platforms. We maintained and refreshed his thought-leadership content over the long term. The strategy we devised formed a powerful, dominant brand for this business leader.
Forbes 400
Issue: A member of the Forbes 400 was the focus of “fake news” articles, images and videos.
Our solution: We established a long-term program to develop a credible and authentic profile about him, from photographs and websites to media interviews. He is now a prominent public figure.
High Net Worth Founder
Issue: When the founder of an organization sold it for a substantial sum, his advisors recommended we be engaged to assess his reputational and privacy exposure risks on the Internet. The goal? To ensure he had as much protection of his personal brand and data as possible.
Our solution: We delivered an extensive report showing his strengths and weaknesses on the Internet, and provided step-by-step recommendations for securing his name and personal security. He is now in control of his brand and his personal data is protected.
International Bank
Issue: This organization sought an analysis of social media threats and the potential for increased amplification of social media conversations directed against the organization.
Our solution: We monitored the conversations 24/7, including sentiments directed toward the company and its leadership. We then delivered an analysis that included a comprehensive PR plan for strategically developing and promoting a series of initiatives that would both build brand equity and position the bank as the leader of conversations about it online. The organization is confident with its options going forward.
Luxury Brand
Issue: A luxury brand sought a crisis response plan, statement, social media strategy and 24/7 Internet monitoring to ensure that any online commentary or media coverage of a problematic issue impacting the company could be addressed in real time.
Our solution: Working in collaboration with the organization’s founders and legal team, we ensured the crisis was minimized and did not impact their Google search results or reputation.
Multinational Corporation
Issue: After we created a ReputationSecure™ report detailing the reputational, privacy and social media risks for a prominent COO, we were assigned reports for the organization’s full operational committee.
Our solution: Our audit showed where their names and personal data were widely available online and on social media, posing reputational and security threats, and provided actionable steps to mitigate all risks. They’ve since maintained the system we established for all of their new senior leadership members.
Tech Founder
Issue: A founder of a Silicon Valley tech company was the focus of an anonymous, denigrative commentator that sought to harm the founder’s credibility.
Our solution: We developed and implemented a multi-tiered content creation and SEO program to expand the founder’s online presence with appropriate material. It minimized the detractor’s statements and relegated it to a minimal position online.
VIP Attorney
Issue: A high-profile attorney faced issues in the news that dominated the substantial media coverage about his longtime, successful career and cases. He sought a strategy for resetting his image on the Internet so more recent, relevant content regarding his cases was at the forefront.
Our Solution: We provided a short- and long-term strategic plan that resolved the issue, putting his achievements back at the top of his search results.