Hershey’s Reputation Crisis

Hershey's Syrup, circa 1950s

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Hershey’s has a crisis. It erupted Thursday. Since then over 600 articles about it have appeared online, including this New York Times editorial. It is a legal quagmire that no one appears to want to take responsibility for.

Background: A group of  international college students came to the U.S. this summer for a cultural/work experience.  The State Department arranged it. They paid up to $6000 for the opportunity to work and travel here during their summer off from engineering, medical and other foreign universities. [Read more…]

Starbucks CEO Howard Schultz Shines as Citizen Activist

Starbucks founder Howard Schultz has called on American CEO’s to provide the economic leadership that our government is unable to.

As founder of one of the most popular companies in America, Schultz has proven to be an effective agent of change. With millions of loyal customers, Starbucks is also an influencer. [Read more…]

Authenticity: Here to Stay?

Authenticity is the new buzz word.

It’s everywhere you look. Lucky Peach, David Cheng and McSweeny’s wildly popular new food magazine, devotes an entire article by Todd Kliman to it.

Last week Chris Brogan blogged about it. Brogan is a widely-respected business constant and co-author of the New York Times bestselling book Trust Agents: Using the Web to Build Influence, Improve Reputation and Earn Trust.  He thinks attempts at authenticity are heavy-handed (inauthentic?). Instead, he suggests people aim to be helpful. [Read more…]