Reputation Ruin From a 2008 Crane Collapse

The New York Times’ latest look at the 2008 crane collapse that killed two workers on the Upper East Side details a cost-cutting effort gone horribly awry. With its many missteps, we can glean some important lessons from this sad tale.

You are only as good as the company you keep

New York Crane & Equipment Corporation ignored numerous red flags in hiring “unknown” Chinese company RTR Bearing Company Limited to supply a critical part for its crane. That decision not only damaged its own reputation; it was also allegedly a fatal mistake. [Read more…]

Howard Schultz’s Plea to American Business Leaders

Starbucks CEO, Howard Schultz, book discussion...

Howard Schultz, the CEO of Starbucks, built one of the world’s strongest brands. In this excellent interview with Piers Morgan he discusses the importance of maintaining consistency in your message and issues a cri de coeur to American business leaders to take a more active role in shaping their communities, and our collective future. [Read more…]

Reputation Management: What Kim Kardashian Can Teach Us

“I felt like I was on a fast roller coaster and couldn’t get off when now I know I probably should have,” Kim Kardashian wrote on her blog after filing for divorce after just 72 days of marriage. Such personal revelations had only seemed to strengthen the Kardashian brand. But this time the backlash was sharp and, perhaps, surprising.

The perception that her wedding was a profit-boosting stunt made many fans feel that they were now being duped. The attention that powered her brand was based on the sense that fans were getting a privileged, honest view of her life. Not staged photo opportunities. [Read more…]

Introducing Our YouTube Online Reputation FAQ

Our new YouTube video, introducing the key principles of online reputation management, is up.

It is a companion piece to our Tumblr FAQ site, which provides a more comprehensive overview. Both are public service resources to help broaden understanding of this aspect  of reputation management. [Read more…]

Lady GaGa’s New Foundation Addresses Bullying

Yesterday Lady GaGa unveiled her Born This Way foundation, taking celebrity philanthropy to a new level.

Her partners in the venture are The Berkman Center for Internet & Society at Harvard University; the MacArthur Foundation and The California Endowment. [Read more…]