The benefits of a strong online presence are many: from building relationships with your customers to being your first line of defense in a reputational crisis. The best way to develop that presence is with frequently updated content that is interesting to your customers and target audiences.
Are you in an industry that isn’t often written about? Perhaps it even seems like there isn’t much to be said about it? That may actually present an opportunity. In this article, SEOMoz’s Stephanie Chang outlines a robust content marketing strategy for businesses in “boring” industries.