An Image Shift for Microsoft?

Bloomberg Businessweek writes that “Microsoft Tablet Must Shed Office Image to Challenge IPad.”

Microsoft is expected to soon begin previewing a tablet. But for too long the company been associated with the workplace, and it needs to build on the entertainment bona fides it established with the Xbox if it wants to compete with Apple in the tablet market.

For so long Microsoft had the image of being the business brand, and Apple as the lifestyle brand. But now that computers have become interwoven in all parts of our lives, the office is no longer enough.

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