Authenticity: Here to Stay?

Authenticity is the new buzz word.

It’s everywhere you look. Lucky Peach, David Cheng and McSweeny’s wildly popular new food magazine, devotes an entire article by Todd Kliman to it.

Last week Chris Brogan blogged about it. Brogan is a widely-respected business constant and co-author of the New York Times bestselling book Trust Agents: Using the Web to Build Influence, Improve Reputation and Earn Trust.  He thinks attempts at authenticity are heavy-handed (inauthentic?). Instead, he suggests people aim to be helpful.

“Present your most helpful side to the people who need it and do so with as much genuine interest in other people’s success as you can possibly muster,” he said. “Be clear and disclose [biases that influence your opinion].” That can apply to businesses, too. His full post is worth reading.

In 2009, Seth Godin described authenticity as doing what you promise, “not being who you are.”

In our online reputation management glossary, we define authenticity as “the quality of being genuine; a valued quality among bloggers and the larger online community.”

Trustworthiness is another definition of authenticity. Post debt-debacle, that is something we all would welcome more of now, wouldn’t you say?

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>