Category: Branding
April 11, 2013
The New Résumé is 140 Characters
In the WSJ article, "The New Résumé: It's 140 Characters", Rachel Emma Silverman and Lauren Weber explain why Twitter is increasingly used as a recruiting tool. They also provide examples of how job seekers are…
February 27, 2013
Case Study: NASCAR’s Danica Patrick
She didn’t win last Sunday’s Daytona 500, but rookie NASCAR driver Danica Patrick attracted the most buzz. Most of that attention focused on how she became the first woman to earn the pole position at…
February 21, 2013
Indie Fashion Bloggers Attract Lucrative Contracts
In My Look, My Ego, My Brand, Ruth LaPerla looks at how fashionable, self-promoting fashion bloggers attract lucrative product endorsement, TV and other contracts. Social media savvy, crafting their images to attract attention and the…
December 10, 2012
Pepsi’s Beyonce Deal: Reputation-Building with a Star
Pepsi has announced a trail-blazing, $50 million collaboration with superstar Beyonce. The deal combines Pepsi advertising and marketing with an estimated $25 million-dollar creative content development fund to support the singer’s own conceptual projects. It…
December 3, 2012
Sallie Krawcheck’s Powerful Reputation Capital
Sallie Krawcheck is a top candidate to become the next head of the SEC, according to Dealbook, but it’s not just her record and resilience as a Wall Street executive that’s put her in the…
November 19, 2012
Personal Branding High on “Must-Have Job Skills”
Personal branding is high on the Wall Street Journal’s list of “must-have” skills job seekers need to succeed in 2013, according to Market Watch reporter Ruth Mantell. Her full article is worth a read. It…
October 15, 2012
Jon Rimmerman’s Free Daily Email Now a $30 Million Business
Jon Rimmerman writes a wry, witty, entertaining daily email extolling the pleasures of wines – recommending some, panning others. “The Pied Piper of Wine” built Garagiste -- a $30 million a year wine sales business…
September 7, 2012
Coca Rocha: A Model for Establishing a Brand
Coco Rocha is one of only a few contemporary fashion models that has her own brand—one of the few whose name is well known outside the fashion industry. Her advice about branding online relates to…