Category: Branding
August 27, 2012
Republican National Convention: Remaking Romney Image?
The Republican National Convention kicks off at Florida’s Tampa Bay Times Forum today, a four-day extravaganza of brand and reputation management. It will be a critical moment in this year’s presidential race.
June 2, 2012
CNN Signals an Image Change
CNN’s reputation as the best source for hard news seems to no longer be enough. But rather than adopting a reputation for partisanship like those that have helped MSNBC and Fox News attract larger audiences,…
May 15, 2012
The Importance of Accuracy on Resumes
Yahoo CEO Scott Thompson’s departure reminds us just how relevant—and delicate—credibility and a sense of authenticity are.
May 1, 2012
The Power of Prestige: Pulitzer Prize’s Influence
The Pulitzer Prize is important because we regard it as an authoritative and discerning arbiter of excellence. With such influence come significant expectations, though.
March 1, 2012
Lady GaGa’s New Foundation Addresses Bullying
Yesterday Lady GaGa unveiled her Born This Way foundation, taking celebrity philanthropy to a stratospheric new level. Her partners in the venture are The Berkman Center for Internet & Society at Harvard University; the MacArthur…
August 8, 2011
Authenticity: Here to Stay?
Authenticity is the iconic new buzz word that isn’t going away any time soon. Why that's a good thing.
July 18, 2011
You, Inc.
To be credible and make an impact on the issues that matter to you, manage your reputation. It will help You Inc., too.