Category: Interviews with experts
April 3, 2017
Stacey Cohen: The Ultimate PR Strategist
Public relations has undergone tremendous change in the last decade. Digital media has completely disrupted the industry. If your PR program has not delivered the results you seek, or you are researching the best options…
March 13, 2017
The Branding Strategist: James Heaton
Organizations invest significant resources into branding. That doesn’t mean they are always successful. James Heaton, president and lead strategist of Tronvig Group, warns organizations to pause when they feel a sense of urgency to rebrand.…
February 26, 2017
Dan Shefet: Creator of the Internet’s Ombudsman
Dan Shefet is a Paris-based attorney whose firm, Cabinet Shefet, specializes in internet, intellectual and competition law. When he forced Google to remove links to defamatory information about him in 2014, the case made worldwide headlines.…
January 22, 2017
Matt Horace: Policing in the Digital Age
Social media has transformed America’s confidence in law enforcement and the reputations of law enforcement professionals. We asked Matt Horace, a security and crisis management expert, how police agencies around the country can adapt to…
September 11, 2016
Jennifer Friedlin: The Importance of the Competitive Review
Your brand reputation is based as much on perception as it is on experience. In fact, thanks to the Internet, most people will have an opinion of your brand long before they purchase your product…
August 11, 2016
Art Marketing Authority Caroll Michels
The visual arts industry is a significant one. Many visual artists are also entrepreneurs who manage their own marketing and PR. Even superstars who are represented by top galleries have the ultimate responsibility for their…
June 26, 2016
LinkedIn Guru Stan Robinson, Jr.
Stan Robinson, Jr. advises businesses and professionals on how to leverage LinkedIn to advance on all career fronts. LinkedIn is a major personal branding platform that ranks highly online. That makes it an essential online reputation…
June 13, 2016
Mindy Stern: The HR Equation
Mindy F. Stern, SPHR, SHRM-SCP, ACC is the founder and President of AIM Resource Group Inc. She is a professional leadership and career coach, author, columnist, speaker and human resource consultant. We asked her the most common questions employers and…