Category: Online reputation management
September 1, 2015
Google Gets More Discerning
Beginning in February 2011, Google began implementing a series of changes to its search algorithm that remove more low-quality sites from search results. The update, termed “Google Panda,” correspondingly rewards high-quality websites. Google Panda 4.2…
June 30, 2015
Winning Presidential Campaigns in the Internet Age
Now that NBC has fired Donald Trump, do you find the 2016 presidential campaign more divisive than usual? It is. A few campaigns ago, two American political reporters coined a term for the new Internet-fueled…
June 23, 2015
Prominent PR Firm Outed for Breaking Wikipedia’s Rules
A high-profile PR firm has been outed by a competitor for breaking Wikipedia’s user rules. The New York Times covers the story in P.R. Firm Alters the Wikipedia Pages of Its Star Clients. The article…
June 4, 2015
Teenagers at Risk on the Internet
Teenagers are fluent social media users. Many are adept at managing their online reputations and are careful about what they reveal online. But social media leads some into uncomfortable situations that can harm their future…
June 1, 2015
Our Exclusive New Online Reputation Management Guide
Our exclusive new guide to taking ownership of your online image is out. How to Look Better Online: Online Reputation Management for CEOs, Rising Stars, VIPs and Their Organizations was written by our founder, Shannon…
March 26, 2015
Choosing a Reputation Management Service
Business News Daily has published an in-depth guide to choosing a reputation management service. Three important takeaways: Whether you’re a business or an individual, it’s important to understand how reputation management services can help you,…
March 4, 2015
Cyber Insecurity: Your Data is the New Oil. Protect It.
Marc Goodman’s Future Crimes: Everything is Connected, Everyone is Vulnerable and What We Can Do About It (Doubleday, $30), is a must-read. Goodman has spent a career in law enforcement and technology, including serving as…
December 17, 2014
SEO: What You Need to Know
Search engine optimization is constantly evolving. For more than a decade SEO experts have been able to adapt many of their strategies in relation to the periodic changes that Google has made to its search…