Category: Online reputation management
April 24, 2013
What is Online Reputation Management? An Updated Definition
Online reputation management entails establishing, maintaining, repairing and monitoring the publicly available online information about an individual or organization. In its early days—the mid-1990s—online reputation management (ORM) focused on repairing malicious content: anonymous, negative online…
April 19, 2013
Online Reputation Management Is Entering a New Era: What You Need to Know
Online reputation management is exploding as an industry. This is an appropriate time to revisit the essentials of online reputation management and look toward the future. As the industry continues to expand, it will divide…
March 22, 2013
The Importance of Authenticity Online
Authenticity is a hot topic these days. While some may see it as just the latest buzzword, its prevalence is more a sign of the times than a passing fad. Authenticity resonates with audiences, from…
November 21, 2012
How to Keep Your E-Mails Secret
The Petraeus crisis became one because of common digital mistakes made by the parties involved. Knowing how to ensure your emails remain private – and are not stored on servers or your smart phone forever…
October 10, 2012
Reputation Is a Key Driver In Competing for Work Online
This morning, Quentin Hardy at The New York Times’ Bits blog wrote about new survey findings from the two largest online staffing companies. It is sobering reading for anyone whose occupation faces competition by a…
September 25, 2012
The Great American Wikipedia Dispute
Earlier this month Pulitzer Prize-winning novelist Philip Roth published an unusual article on The New Yorker’s Page-Turner blog: “An Open Letter to Wikipedia.” Roth is not alone in experiencing acute – and understandable – frustration…
July 27, 2012
Venture Capitalists Face the Reputation Economy
Last week the New York Times’ explored the recent public relations and marketing boom among venture capital firms. In the past top firms have “operated under levels of secrecy typically reserved for Swiss banks,” Nicole…
May 31, 2012
Altered Beauty
There is a growing backlash against radical Photoshop and similar retouching. Jessica Siegel explores in Adweek.