Category: Online reviews
April 3, 2014
Yelp Reviews Led to Over 2,000 FTC Complaints
More businesses are suing Yelp to unmask anonymous users, reports the Wall Street Journal. One such case is heading toward the Virginia Supreme Court this month. As Angus Loten reports: The Federal Trade Commission has…
October 18, 2012
Fake Online Reviews -Yelp Steps up to the Plate
Fake reviews on Yelp and similar sites are an integral part of Internet culture. Today technology reporter David Streitfeld writes about Yelp’s new strategy for reducing inaccurate listings. Yelp’s action is a signal that the…
April 17, 2012
Why Customer Forums are Important
A new Neilsen study confirms that the best way by far to get your message to your audience is still through their friends. But what’s interesting is that consumer opinions posted online are the next…