Category: Reputation Case Study
November 26, 2018
How He Built It: Cory Booker, the Social Media Senator
Cory Booker served as Major of Newark, N.J., from 2006 to 2013. We originally published this piece in October 2013, during his race to become the junior U.S. Senator from New Jersey. It highlights how…
February 15, 2018
Building a Reputation: Patagonia’s Social Responsibility
Yvon Chouinard, the founder of outdoor apparel brand Patagonia, has published a new book, "The Responsible Company: What We’ve Learned From Patagonia’s First 40 Years." Chouinard offers not just a story about how to create…
November 2, 2015
Rihanna: Beyond Her Hits, Authenticity
Rihanna's combination of authenticity and transparency has helped fuel her superstar status.
October 8, 2015
More Than Chicken Fuels Chick-fil-A’s Success
The opening of Chick-fil-A in Manhattan has brought out protesters opposed to the company’s politics. A New York Times story about the situation prompted us to republish this case study, originally posted September 29, 2014.…
September 27, 2015
Rebuilding a Reputation: Volkswagen’s Long, Winding Road
With Volkswagen claiming the top auto industry spot in Fortune’s annual World’s Most Admired Companies list and The Economist highlighting the Germany automaker’s global ascent, it’s worth taking a look at the tremendous shifts in…
July 21, 2014
Reputation Capital: Why Whole Foods Still Works
Whole Foods’ distinct—and even radical—approach to reputation management has been key to its success. Will that approach continue to work? We revisited our original case study about Whole Foods and analyzed the company’s online presence.…
December 9, 2013
How Gary Vaynerchuk Built His Online Brand: A Case Study
On social media, there are few better examples of the value of authenticity than Gary Vaynerchuk. This case study examines how he built his personal brand using social media...and why he is a leading social…
August 15, 2013
Mark Zuckerberg: Politics and Networks – A Case Study
Mark Zuckerberg’s recent entry onto the national political stage, which culminated earlier this month with his first public speech on immigration reform, highlights how many of the tools of online reputation management can be part…