Category: Reputation Case Study
August 10, 2012
Olympics Boost BP’s Reputational Recovery
Just as they are for the world’s athletes, the Olympics are an extraordinary opportunity for brands. But a place on the podium isn’t guaranteed, and the risks are real. The Olympic platform can amplify criticism,…
July 15, 2012
Anderson Cooper’s Deft Reputation Management
Anderson Cooper’s recent decision to officially come out followed “a long discussion with his team making sure he wasn’t committing career suicide.” The way he handled the situation is a model of how to get…
June 2, 2012
CNN Signals an Image Change
CNN’s reputation as the best source for hard news seems to no longer be enough. But rather than adopting a reputation for partisanship like those that have helped MSNBC and Fox News attract larger audiences,…
September 22, 2011
How Lady GaGa Built Her Brand
Dyan Machan has an insightful piece in Smart Money about how Lady Gaga used her personal story, empathy and social media to become the most Googled person of all time (and earn $100 million this…