Category: Social Media
August 20, 2014
Trolls: A Nuisance, but Profitable for Websites
Online “trolling” isn’t a new phenomenon, but it has grown alongside the prevalence of comment sections and social media, according to the New York Times’ Farhad Manjoo. “As long as the Internet keeps operating according…
June 11, 2014
Mary Barra’s Astute 2.0 Playbook
CEO Mary Barra has not been able to stop GM’s crisis. But her 2.0 crisis communications skills are an asset to GM. They can be judged by the transparency and skill with which she handled…
April 23, 2014
How to Become an Internet Celebrity
If you want to learn how to become an Internet celebrity, please continue reading. If you don’t care about becoming a celebrity but want to learn more about how social media works, same thing. If…
April 17, 2014
Joe Biden’s Instagram Debut: 50,000 Followers Overnight
Vice-President Joe Biden has joined Instagram, the photo and video sharing service with over 100 million users. His first photo, shown below, won high praise from the media. Now, 24 hours later, he has over…
April 15, 2014
Coach Cal’s Social Media Gospel: Work It!
Last February, University of Kentucky basketball coach John Calipari offered some advice for college athletes: “Twitter is an opportunity. Facebook is an opportunity. To say what you feel. To try to pick people up. To…
March 31, 2014
Vogue’s Kimye Cover and the Value of Social Media
There’s been a lot of talk about Vogue’s choice to feature Kim Kardashian and Kanye West on its April cover, but Christina Binkley’s piece for the Wall Street Journal’s Speakeasy blog zeroes in on an…
March 24, 2014
General Motors’ Wins Praise with Social Media Strategy
General Motors is using social media to manage customer complaints and its reputation — and using it well. How they are applying social media management is a good case study for other companies in crisis. …
March 4, 2014
Fake Goldman Sachs Tweeter Identified
The identity of the mystery tweeter @GSElevator has been exposed. For three years, the Twitter account has entertained over 500,000 followers with witty, profane one-liners reportedly overheard in the elevators at Goldman Sachs. Fake Twitter…