Category: Social Media
December 16, 2013
Beyoncé Bucks the System – and Wins Big
Traditional C.E.O.’s and other leaders can learn from Beyoncé’s successful stealth move (releasing her new visual album directly on Instagram, bypassing the entertainment marketing machine).
December 9, 2013
How Gary Vaynerchuk Built His Online Brand: A Case Study
On social media, there are few better examples of the value of authenticity than Gary Vaynerchuk. This case study examines how he built his personal brand using social media...and why he is a leading social…
October 15, 2013
Private Companies Are Mining Your Social Networks
Recent revelations about the NSA’s social media mining and analytic system have attracted a great deal of controversy, but many people don’t realize that a growing number of private companies use many of the same…
April 13, 2013
Deconstructing Jenna Marbles’ 1 Billion YouTube Hits
As Lizzie Widdicombe’s recent New Yorker article about Vice Media illustrates, YouTube has become the most important social media platform for reaching teens, 20- and 30-somethings. So if you lead a mainstream business, political or…
April 11, 2013
The New Résumé is 140 Characters
In the WSJ article, "The New Résumé: It's 140 Characters", Rachel Emma Silverman and Lauren Weber explain why Twitter is increasingly used as a recruiting tool. They also provide examples of how job seekers are…
April 8, 2013
Fake Twitter Followers Are Big Business
The fast-growing market for buying fake Twitter followers has become a big one. In this Bits Blog post, technology reporter Nicole Perlroth provides the details. That you can buy 1,000 Twitter followers for $5 goes…
April 4, 2013
SEC Green-Lights Social Media: A Game Changer
This week the Securities and Exchange Commission ruled that “postings on sites such as Facebook and Twitter are just as good as news releases and company websites.” The SEC’s decision could be a game changer…
April 1, 2013
Learning from Justin Bieber & the Celebrity Culture
Teddy Wayne’s New York Times essay about Justin Bieber is about under-age performers and their lack of a childhood. But it is also about the media landscape that many millennials have grown up in. Millennials…