Category: Social Media
February 21, 2013
Indie Fashion Bloggers Attract Lucrative Contracts
In My Look, My Ego, My Brand, Ruth LaPerla looks at how fashionable, self-promoting fashion bloggers attract lucrative product endorsement, TV and other contracts. Social media savvy, crafting their images to attract attention and the…
January 22, 2013
Employees Gain More Rights to Discuss Employers Online
The National Labor Relations Board is giving employees more free speech rights to discuss their employers online. According to Steven Greenhouse, it is requiring many companies to revise their social media rules to protect employee…
December 3, 2012
Sallie Krawcheck’s Powerful Reputation Capital
Sallie Krawcheck is a top candidate to become the next head of the SEC, according to Dealbook, but it’s not just her record and resilience as a Wall Street executive that’s put her in the…
November 16, 2012
Social Media Transforming Human Rights Activism
Social media is a transformational communications tool because it enables anyone to broadcast a message to the global community free, easily and instantly. That makes it an empowering agent of change. That's why it is…
November 9, 2012
The Obama Presidential Campaign’s Winning Technology
Online technology fueled the Obama campaign win, reports Steve Lohr.The tools and techniques utilized by the Obama technology engineers are promising because they can be adapted in campaigns everywhere: not only in politics but to…
September 7, 2012
Coca Rocha: A Model for Establishing a Brand
Coco Rocha is one of only a few contemporary fashion models that has her own brand—one of the few whose name is well known outside the fashion industry. Her advice about branding online relates to…
August 27, 2012
Republican National Convention: Remaking Romney Image?
The Republican National Convention kicks off at Florida’s Tampa Bay Times Forum today, a four-day extravaganza of brand and reputation management. It will be a critical moment in this year’s presidential race.
August 8, 2012
Finding Visibility on Youtube
Interested in finding more eyes for your latest speaking engagement or company presentation? SEOmoz posted a rundown of the twelve most important ranking factors on Youtube.