Category: Social Media
August 27, 2012
Republican National Convention: Remaking Romney Image?
The Republican National Convention kicks off at Florida’s Tampa Bay Times Forum today, a four-day extravaganza of brand and reputation management. It will be a critical moment in this year’s presidential race.
August 8, 2012
Finding Visibility on Youtube
Interested in finding more eyes for your latest speaking engagement or company presentation? SEOmoz posted a rundown of the twelve most important ranking factors on Youtube.
July 12, 2012
Seventeen’s Photo Retouching Dilemma
Seventeen magazine has been a touchpoint in the backlash against photo retouching . It was the subject of the petition by a 14 year old against retouching that garnered 85,000 signatures. Now it promises to…
April 6, 2012
Social Media Strategies in Corporate Image Campaigns
In a recent Forbes.com article Scott Davis describes how Toyota repaired its reputation following the bout of recalls that sent it plummeting in 2009 and 2010. His article sums up effective reputation strategies nicely.
September 26, 2011
Change.org Helps Concerned Citizens Support Social Issues
As the world’s problems become more pressing, helping raise money and visibility for important causes is an increasingly crucial aspect of being a world citizen.
September 22, 2011
How Lady GaGa Built Her Brand
Dyan Machan has an insightful piece in Smart Money about how Lady Gaga used her personal story, empathy and social media to become the most Googled person of all time (and earn $100 million this…