Are you a CEO, C-suite level executive, high net worth individual, rising star, or VIP? If so, you have a reputation on the Internet whether you want to or not. If you are not actively managing it, you aren’t in control of it, leaving others the opportunity to control it for you—with potentially dangerous results. You are also missing out on a wealth of resources to better represent yourself online.
In this succinct insider’s guide, Reputation Communications CEO, Shannon Wilkinson enlightens you on what you need to know…and do.
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Be forewarned: it is not a step-by-step “how-to” guide, but a big-picture look at how online reputation management works when you are in a position to attract significant content online…not all of it necessarily credible, accurate or positive.
It gives CEOs and other high-profile individuals both a deep and granular understanding of why they need “to build a robust online presence: to safeguard the reputation of their name or company and bolster its defense against irrelevant or misleading information.”
Whether reading from the perspective of an individual, an organization, or a brand, this publication is a real eye-opener on the importance of strategically building a brand, managing reputations, and — if necessary — deflecting unfounded accusations online in the digital age.
In Reputation Reboot, Shannon Wilkinson outlines and explains the reputation-based challenges to be met by high net-worth celebrities, family estates, and both public and private corporations. Her tips will help readers limit their risk of becoming maligned on social media, as well as guiding them on how to maximize their positive online presence and increase their privacy. This book is a must-read for anyone in the public eye, from Wall Street to Main Street.
“If you don’t tell your story, someone else will.” Truer words were never spoken. In this concise book, Shannon Wilkinson shares valuable information for business leaders about managing their reputation online.
