We define it as “looking your best online”.

A more formal definition is, “establishing, maintaining, repairing and monitoring the online information about an individual or organization.” Online reputation management’s task is simple: to expand or revise the publicly available information that appears about a topic online. The “what” and “how” can mean anything from optimizing where that information appears in a Google search to the creation of large amounts of new content.

← How do you define “online reputation management”?