College-educated professionals between the ages of 40 and 60 have long formed a significant part of our clientele. They include attorneys, C-Suite and mid-level executives, law enforcement and medical professionals, financial services experts, MBA candidates, and established artists and authors.
They are computer conversant, but are not digital natives. Often they lack an intuitive understanding of how to use the web for self-promotion. In fact, they are the demographic least likely to be using the Internet to their advantage. We help them to craft an online presence that supports their professional goals. That includes replacing outdated content currently coming up high in their Google results.
Creatives
Artists and authors need to promote their work in a comprehensive way: with up-to-date websites and strategic social media messaging. They also need to connect with and engage with the audience that most matters to them, including decision-makers in their industries. We help them increase their visibility across all fronts.
Critical-Stage Career Builders
Mid-level employees need a web presence that reflects their career accomplishments, technical skills, and a personal appearance appealing to young recruiters and hiring managers. In an increasingly turbulent economy, this sector is at high risk for unemployment and can find it harder to move from job to job due to their higher income and seniority.
We help this demographic how to best showcase their strengths and be competitive, appealing prospects for promotions and recruitment.
Mid-level managers and job-seekers who are 50 or older:
As The Wall Street Journal reported in November 2016, the 55-and-older crowd is now the only age group with a rising labor-force participation rate. Still, millions of professionals over the age of 50 are unemployed. Age discrimination also remains a problem for many older job seekers.
We offer these professionals a detailed road map to creating an online profile that best promotes their value to employers, clients and shareholders.
All online reputation management uses reactive technical actions including search engine optimization, social media management and other strategies. But these are just one component of building a desirable online reputation.
Reputation Communications provides a customized approach to online reputation management that begins with claiming ownership of your online brand. While we utilize the essential technical repair tactics, our focus is on proactive reputation building and smart reputation management that utilizes effective public relations tactics in the digital age.
Over 3 billion people worldwide now use the Internet. The world is truly a stage and you’re on it. How big or small is your role online? And what information can the world find out about you?
Your online reputation doesn’t just “happen” to you. At least, it doesn’t have to.
Related reading:
Reputation Reboot: Our Real-Life Online Persona Advice Column
Reputation Communications CEO Shannon Wilkinson: Interview with an Expert