Articles
April 17, 2016
Learning from UC Davis’ Online Reputation Debacle
UC Davis, one of the 10 campuses in the University of California system, is under fire for spending $175,000 on online reputation management to “clean up” its search results. In 2011 campus police pepper-sprayed students…Read more
February 21, 2016
Reputation Communications CEO Shannon Wilkinson
This week we interview our founder, Shannon Wilkinson. She discusses the online reputation management (ORM) industry, the goals of the clients it serves and the types of services Reputation Communications offers. How does Reputation Communications differ from other…Read more
February 1, 2016
Cyber Investigations Director Kenneth Citarella
Cyber risk protection is a key aspect of reputation management for corporate leaders, high net worth individuals and their organizations. We interviewed Kenneth Citarella, Senior Managing Director, Investigations and Cyber Forensics at Guidepost Solutions to…Read more
January 6, 2016
Brilliant Branding: Lynda Decker, CEO of Decker Design
Branding is central to image management — especially on the Internet. Without a well-defined brand your organization’s online reputation management strategies can only be reactive. Most importantly, your brand is how your organization is introduced…Read more
October 8, 2015
More Than Chicken Fuels Chick-fil-A’s Success
The opening of Chick-fil-A in Manhattan has brought out protesters opposed to the company’s politics. A New York Times story about the situation prompted us to republish this case study, originally posted September 29, 2014.…Read more
September 16, 2015
How to Apologize: Best Practices from AOL, GM & Sony
Last February we wrote about the launch of “Apology Watch,” noting that the new Dealbook column would “monitor and report on the actions of CEOs and other public leaders after they have publicly apologized for…[fill in…Read more
June 15, 2015
Yum! Brands Fights to Rebuild Reputation in China
Yum! Brands, which operates the brands Taco Bell, KFC, Pizza Hut, and WingStreet, has filed a lawsuit in China that is attracting headlines. There are several reasons why. First, it isn’t every day that a…Read more
May 18, 2015
Suppressing Legal Notices on Google
Suppressing legal notices on the Internet is an oft-requested online reputation management service. Old legal notices can be an issue for anyone, including well-established organizations as well as private individuals. (If you operate a business…Read more