Posts
February 15, 2018
Building a Reputation: Patagonia's Social Responsibility
Yvon Chouinard, the founder of outdoor apparel brand Patagonia, has published a new book, "The Responsible Company: What We’ve Learned From Patagonia’s First 40 Years." Chouinard offers not just a story about how to create…Read more
December 11, 2017
Social Media Policies Critical Today
The December issue of Security Management magazine features an article by Interfor International COO Don Aviv and me about the importance of social media policies. A few key points: “In 2016, public consumers were nearly twice…Read more
November 19, 2017
10 Ways Online Reputation Management is Used
Online reputation management enables you to take more ownership over what appears about you on the Internet. Without it, the world controls how you look online. Here are ten examples of the ways online reputation…Read more
November 12, 2017
Hollywood’s Reputation Management Machine is in Crisis
As sexual harassment claims increase, damage-control strategies long used for celebrities are no longer working, reports the Washington Post. Public relations experts are “struggling with the best way to protect celebrities’ image.” Diversion tactics are…Read more
October 29, 2017
Legal Filings a Major Online Issue Impacting Reputations
For all the attention that fake news, mistaken identity and bad reviews attract, a more common issue for many people are lawsuits they or their organizations are involved in. Legal notices always rank highly on…Read more
October 15, 2017
Dealing with Defamatory Information Online: A Webinar to Help You
On October 25, 2017, attorney Christine Rafin, Esq. will lead the webinar, Removing Defamatory, Infringing and Negative Information from the Internet: Practical Guidance. It takes place from 3:00 – 4:15 EST, may be watched afterward and…Read more
October 15, 2017
Reputation Freefall: The Harvey Weinstein Scandal Spreads
The full impact of film executive Harvey Weinstein’s sexual harassment scandal is yet to be seen. But the collateral reputational damage is spreading to his associates, company, employees and, reportedly, some movie stars. Even a…Read more
October 7, 2017
Social Media History a Major Job Hurdle
Jennifer Preston’s article about Social Intelligence, a year-old firm that provides prospective employers with dossiers of what job candidates have said and done online during the past 7 years, appears in today’s New York Times.Read more