Posts
June 13, 2016
How to Manage Your Online Reputation: Our Viewpoint
“Employment Matters” columnist Mindy Stern recently interviewed Reputation Communications’ CEO Shannon Wilkinson about online reputation management. These are highlights of the column: Why is reputation management important for small business owners? Reputation management is important…Read more
June 5, 2016
Johnny Depp & Taylor Swift: Managing the Message
As much as things have changed in recent years, many of the essentials of celebrity image management haven’t—and that includes the importance of preventing overexposure. In fact, with the emergence of the Internet and social…Read more
June 5, 2016
Baylor’s Sexual Assault Crisis
Baylor is the oldest continually operating university in Texas. Chartered in 1845, the private Christian University is a nationally ranked research institution. Now it is embroiled in a crisis: sexual-assault victims, administrators accused of being…Read more
May 25, 2016
Celebrity Spotlight: Justin Bieber’s Compelling New Honesty
Justin Bieber was discovered on the Internet. He has been a dominating presence on it ever since. His Facebook, Instagram and Twitter feeds are followed by millions. He is the focus of discussion on thousands…Read more
May 17, 2016
Can LendingClub Save its Reputation?
The Wall Street Journal’s “Crisis of the Week” column asked three crisis and reputation management experts that question. Here’s an excerpt from my commentary: “LendingClub’s board has managed this very well. It recognized the severity…Read more
March 15, 2016
How Long Does an Online Reputation Management Campaign Take?
In this week’s Reputation Reboot, we address why it takes so long for the first item on a Google search to be displaced. It explains why ORM is usually not a quick fix.Read more
February 10, 2016
Dealing with Defamatory Blog Posts
In this week’s Reputation Reboot, an industry leader asks how to get rid of a defamatory blog post that appears at the top of his Google search results. Although he used an online reputation management…Read more
January 18, 2016
Social Media’s Role in Reputation Management Campaigns
In this Reputation Reboot column we discuss the role social media plays in online reputation management, and explore options for those that don’t have—or don’t want—an active presence on social media.Read more