Posts
September 10, 2014
Best Ways to Manage Online Reviews
Customer reviews on sites such as Yelp and Angie’s List have long posed major challenges to companies in industries like retail and hospitality. But now—especially with the advent of Google My Business— customer review sites…Read more
September 8, 2014
The New Demands of Online Reputation Management
The explosive growth of the Internet has dramatically changed the demands of reputation management. The manipulation of search engine results—what used to be considered the central activity of ORM firms—has lost its utility as search…Read more
September 5, 2014
Celebrity Hacking and Reputation Management
Recent revelations about widespread hacking of celebrities’ accounts tell us a lot about the current state of online privacy and security. While Cameron Diaz fairly called the hacking a “major violation” and Emma Watson noted…Read more
August 21, 2014
OUCH! Tackles Encryption
OUCH!, the security awareness newsletter from the SANS Institute, covers the basics of encryption in its August edition. OUCH! is the world’s leading, free security awareness newsletter designed for the common computer user. It is…Read more
August 20, 2014
Trolls: A Nuisance, but Profitable for Websites
Online “trolling” isn’t a new phenomenon, but it has grown alongside the prevalence of comment sections and social media, according to the New York Times’ Farhad Manjoo. “As long as the Internet keeps operating according…Read more
June 30, 2014
Women's Hashtag Activism Hits Corporate Reputations
A few weeks ago I attended the S.H.E. Summit, one of a growing number of women’s empowerment conferences recently highlighted by the New York Times. A variety of factors have fueled this trend, but one…Read more
June 11, 2014
Mary Barra’s Astute 2.0 Playbook
CEO Mary Barra has not been able to stop GM’s crisis. But her 2.0 crisis communications skills are an asset to GM. They can be judged by the transparency and skill with which she handled…Read more
May 23, 2014
Wikipedia Grapples with Paid Editing
As we discussed in March, Wikipedia was considering an amendment to its terms of use that would require more disclosure from editors that are paid to contribute to the online encyclopedia. Now the Wikimedia Foundation…Read more