Posts
April 23, 2014
How to Become an Internet Celebrity
If you want to learn how to become an Internet celebrity, please continue reading. If you don’t care about becoming a celebrity but want to learn more about how social media works, same thing. If…Read more
April 21, 2014
Beware the Black Seeds of Online Reputation Management
Felony extortion charges were recently filed in Dallas against a man who purported to provide online reputation management (ORM) services, but threatened to undermine a client’s reputation as a way of demanding payment. It isn’t…Read more
April 17, 2014
Joe Biden’s Instagram Debut: 50,000 Followers Overnight
Vice-President Joe Biden has joined Instagram, the photo and video sharing service with over 100 million users. His first photo, shown below, won high praise from the media. Now, 24 hours later, he has over…Read more
April 15, 2014
Coach Cal's Social Media Gospel: Work It!
Last February, University of Kentucky basketball coach John Calipari offered some advice for college athletes: “Twitter is an opportunity. Facebook is an opportunity. To say what you feel. To try to pick people up. To…Read more
April 8, 2014
Learning from Mozilla's CEO Debacle
Mozilla’s CEO has stepped down after becoming a topic of hot debate – debate all companies can learn from. The facts: Mozilla’s stated mission is “to promote openness, innovation and opportunity on the Web.” The…Read more
April 3, 2014
Yelp Reviews Led to Over 2,000 FTC Complaints
More businesses are suing Yelp to unmask anonymous users, reports the Wall Street Journal. One such case is heading toward the Virginia Supreme Court this month. As Angus Loten reports: The Federal Trade Commission has…Read more
March 31, 2014
Vogue’s Kimye Cover and the Value of Social Media
There’s been a lot of talk about Vogue’s choice to feature Kim Kardashian and Kanye West on its April cover, but Christina Binkley’s piece for the Wall Street Journal’s Speakeasy blog zeroes in on an…Read more
March 27, 2014
How to Avoid the Dangers of Email
More and more often, a fresh batch of compromising emails threatens to torpedo a reputation, whether it’s Chris Christie staffers coordinating political retaliation, the swirl of exchanges that sparked the Petraeus scandal, or the embarrassing…Read more