Posts
March 6, 2014
Wikipedia May End Anonymity for Contributors
In January we shared some tips for publishing and editing pages on Wikipedia. Now the popular crowd-sourced encyclopedia may soon enact a significant change to the disclosure it requires from its editors. The Wikimedia Foundation…Read more
March 4, 2014
Fake Goldman Sachs Tweeter Identified
The identity of the mystery tweeter @GSElevator has been exposed. For three years, the Twitter account has entertained over 500,000 followers with witty, profane one-liners reportedly overheard in the elevators at Goldman Sachs. Fake Twitter…Read more
March 4, 2014
Trump Wins Cybersquatting Case Over Parody Sites
Donald Trump has won a cybersquatting lawsuit against a man who developed four parody websites using his name. The sites published anonymous “commentary, often disparaging, on Trump and his television shows,” according to CNN. Such practices…Read more
December 16, 2013
Beyoncé Bucks the System – and Wins Big
Traditional C.E.O.’s and other leaders can learn from Beyoncé’s successful stealth move (releasing her new visual album directly on Instagram, bypassing the entertainment marketing machine).Read more
December 9, 2013
How Gary Vaynerchuk Built His Online Brand: A Case Study
On social media, there are few better examples of the value of authenticity than Gary Vaynerchuk. This case study examines how he built his personal brand using social media...and why he is a leading social…Read more
October 15, 2013
Private Companies Are Mining Your Social Networks
Recent revelations about the NSA’s social media mining and analytic system have attracted a great deal of controversy, but many people don’t realize that a growing number of private companies use many of the same…Read more
September 9, 2013
The Many Uses of Online Reputation Management
Online reputation management (ORM) is commonly thought of as the way to remove negative commentary. But it is far more than that. This list provides many examples of how and why online reputation management is…Read more
August 15, 2013
Mark Zuckerberg: Politics and Networks – A Case Study
Mark Zuckerberg’s recent entry onto the national political stage, which culminated earlier this month with his first public speech on immigration reform, highlights how many of the tools of online reputation management can be part…Read more