Posts
March 27, 2014
How to Avoid the Dangers of Email
More and more often, a fresh batch of compromising emails threatens to torpedo a reputation, whether it’s Chris Christie staffers coordinating political retaliation, the swirl of exchanges that sparked the Petraeus scandal, or the embarrassing…Read more
March 24, 2014
General Motors’ Wins Praise with Social Media Strategy
General Motors is using social media to manage customer complaints and its reputation — and using it well. How they are applying social media management is a good case study for other companies in crisis. …Read more
March 18, 2014
Hedge Fund Takes Legal Action Over Anonymous Blogger
Hedge fund Greenlight Capital has filed a petition in New York State Supreme Court seeking the identity of an anonymous blogger at Seeking Alpha, an investor website. In mid-February Bloomberg published a report stating the…Read more
March 10, 2014
Disconnected: CEOs and Online Reputation Risks
“It seems that just about every day a chief executive, politician or other prominent figure is apologizing for something,” Aaron Sorkin observed in a Dealbook post announcing his new “Apology Watch” coverage and hashtag, which…Read more
March 6, 2014
Wikipedia May End Anonymity for Contributors
In January we shared some tips for publishing and editing pages on Wikipedia. Now the popular crowd-sourced encyclopedia may soon enact a significant change to the disclosure it requires from its editors. The Wikimedia Foundation…Read more
March 4, 2014
Fake Goldman Sachs Tweeter Identified
The identity of the mystery tweeter @GSElevator has been exposed. For three years, the Twitter account has entertained over 500,000 followers with witty, profane one-liners reportedly overheard in the elevators at Goldman Sachs. Fake Twitter…Read more
March 4, 2014
Trump Wins Cybersquatting Case Over Parody Sites
Donald Trump has won a cybersquatting lawsuit against a man who developed four parody websites using his name. The sites published anonymous “commentary, often disparaging, on Trump and his television shows,” according to CNN. Such practices…Read more
December 16, 2013
Beyoncé Bucks the System – and Wins Big
Traditional C.E.O.’s and other leaders can learn from Beyoncé’s successful stealth move (releasing her new visual album directly on Instagram, bypassing the entertainment marketing machine).Read more