Posts
April 13, 2013
Deconstructing Jenna Marbles’ 1 Billion YouTube Hits
As Lizzie Widdicombe’s recent New Yorker article about Vice Media illustrates, YouTube has become the most important social media platform for reaching teens, 20- and 30-somethings. So if you lead a mainstream business, political or…Read more
April 11, 2013
The New Résumé is 140 Characters
In the WSJ article, "The New Résumé: It's 140 Characters", Rachel Emma Silverman and Lauren Weber explain why Twitter is increasingly used as a recruiting tool. They also provide examples of how job seekers are…Read more
April 8, 2013
Fake Twitter Followers Are Big Business
The fast-growing market for buying fake Twitter followers has become a big one. In this Bits Blog post, technology reporter Nicole Perlroth provides the details. That you can buy 1,000 Twitter followers for $5 goes…Read more
April 4, 2013
SEC Green-Lights Social Media: A Game Changer
This week the Securities and Exchange Commission ruled that “postings on sites such as Facebook and Twitter are just as good as news releases and company websites.” The SEC’s decision could be a game changer…Read more
April 1, 2013
Learning from Justin Bieber & the Celebrity Culture
Teddy Wayne’s New York Times essay about Justin Bieber is about under-age performers and their lack of a childhood. But it is also about the media landscape that many millennials have grown up in. Millennials…Read more
March 22, 2013
The Importance of Authenticity Online
Authenticity is a hot topic these days. While some may see it as just the latest buzzword, its prevalence is more a sign of the times than a passing fad. Authenticity resonates with audiences, from…Read more
March 13, 2013
Carnival’s Triumph Crisis Shows Value of Social Media
When an engine fire left Carnival Cruise Lines’ Triumph drifting in the Gulf of Mexico for several days last month, the story swept across social media, even causing the hashtag #cruisefromhell to trend on Twitter.…Read more
March 6, 2013
Dell’s Social Media Turnaround
Coming off a lackluster quarter and a leveraged buyout deal, veteran computer company Dell is undergoing a period of transition. As it moves away from the PC market to focus on its array of business…Read more