Posts
June 17, 2013
Your Online Reputation Checklist
There are many ways to evaluate the status of your online reputation and the steps needed to create, expand or repair it. Our checklist may be helpful for you to use, too.Read more
June 10, 2013
Mixed Up: Mistaken Online Identities
A new and common case of mistaken identity is when someone else that shares your name has a strong online presence. No matter who it is that shares your name, it can create problems when…Read more
April 24, 2013
What is Online Reputation Management? An Updated Definition
Online reputation management entails establishing, maintaining, repairing and monitoring the publicly available online information about an individual or organization. In its early days—the mid-1990s—online reputation management (ORM) focused on repairing malicious content: anonymous, negative online…Read more
April 19, 2013
Online Reputation Management Is Entering a New Era: What You Need to Know
Online reputation management is exploding as an industry. This is an appropriate time to revisit the essentials of online reputation management and look toward the future. As the industry continues to expand, it will divide…Read more
April 13, 2013
Deconstructing Jenna Marbles’ 1 Billion YouTube Hits
As Lizzie Widdicombe’s recent New Yorker article about Vice Media illustrates, YouTube has become the most important social media platform for reaching teens, 20- and 30-somethings. So if you lead a mainstream business, political or…Read more
April 11, 2013
The New Résumé is 140 Characters
In the WSJ article, "The New Résumé: It's 140 Characters", Rachel Emma Silverman and Lauren Weber explain why Twitter is increasingly used as a recruiting tool. They also provide examples of how job seekers are…Read more
April 8, 2013
Fake Twitter Followers Are Big Business
The fast-growing market for buying fake Twitter followers has become a big one. In this Bits Blog post, technology reporter Nicole Perlroth provides the details. That you can buy 1,000 Twitter followers for $5 goes…Read more
April 4, 2013
SEC Green-Lights Social Media: A Game Changer
This week the Securities and Exchange Commission ruled that “postings on sites such as Facebook and Twitter are just as good as news releases and company websites.” The SEC’s decision could be a game changer…Read more