Posts
March 6, 2013
Dell’s Social Media Turnaround
Coming off a lackluster quarter and a leveraged buyout deal, veteran computer company Dell is undergoing a period of transition. As it moves away from the PC market to focus on its array of business…Read more
February 27, 2013
Case Study: NASCAR’s Danica Patrick
She didn’t win last Sunday’s Daytona 500, but rookie NASCAR driver Danica Patrick attracted the most buzz. Most of that attention focused on how she became the first woman to earn the pole position at…Read more
February 21, 2013
Indie Fashion Bloggers Attract Lucrative Contracts
In My Look, My Ego, My Brand, Ruth LaPerla looks at how fashionable, self-promoting fashion bloggers attract lucrative product endorsement, TV and other contracts. Social media savvy, crafting their images to attract attention and the…Read more
February 17, 2013
Harvard PhD Jailed for Online Harassment Campaign
John Leland's article in today’s New York Times pulls back the curtain on a years-long online harassment campaign that is certain to become a case study. It should be required reading for anyone interested in…Read more
January 22, 2013
Boeing on the Dreamliner 787: A Case Study
Recent problems with the new Boeing 787 have set back the campaign the leading aircraft manufacturer has been waging to strengthen its reputation. A case study.Read more
January 22, 2013
Employees Gain More Rights to Discuss Employers Online
The National Labor Relations Board is giving employees more free speech rights to discuss their employers online. According to Steven Greenhouse, it is requiring many companies to revise their social media rules to protect employee…Read more
January 14, 2013
Whole Foods and “Conscious Capitalism” – A Case Study
Whole Foods founder John Mackey describes his philosophy of “conscious capitalism” in four tenets: higher purpose, stakeholder integration, conscious leadership, and conscious culture and management. Mackey’s philosophy has played a central role in the grocery…Read more
January 3, 2013
Toyota Case Study: A Strong Reputation Is Worth the Expense
Toyota’s recent $1.1 billion settlement of a class-action lawsuit regarding faulty acceleration issues with millions of its vehicles might seem like a major concession, but it will likely help the automaker put a tumultuous period…Read more