Posts
January 14, 2013
Whole Foods and “Conscious Capitalism” – A Case Study
Whole Foods founder John Mackey describes his philosophy of “conscious capitalism” in four tenets: higher purpose, stakeholder integration, conscious leadership, and conscious culture and management. Mackey’s philosophy has played a central role in the grocery…Read more
January 3, 2013
Toyota Case Study: A Strong Reputation Is Worth the Expense
Toyota’s recent $1.1 billion settlement of a class-action lawsuit regarding faulty acceleration issues with millions of its vehicles might seem like a major concession, but it will likely help the automaker put a tumultuous period…Read more
December 17, 2012
Papa John’s: Quality, Value & Reputation - A Case Study
Since founding Papa John's in the back of his father’s bar in 1984, John Schnatter has built his business into a leading international pizza delivery chain. Its reputation for customer service, quality and value has…Read more
December 10, 2012
Pepsi’s Beyonce Deal: Reputation-Building with a Star
Pepsi has announced a trail-blazing, $50 million collaboration with superstar Beyonce. The deal combines Pepsi advertising and marketing with an estimated $25 million-dollar creative content development fund to support the singer’s own conceptual projects. It…Read more
December 3, 2012
Sallie Krawcheck's Powerful Reputation Capital
Sallie Krawcheck is a top candidate to become the next head of the SEC, according to Dealbook, but it’s not just her record and resilience as a Wall Street executive that’s put her in the…Read more
November 27, 2012
Hedge Funds and Reputational Fallout
Daniel Gross’s Daily Beast piece about the current insider trading investigation into SAC Capital Advisors closes with an observation about the reputational impact on the Greenwich hedge fund. “For now, the jeopardy to Cohen and…Read more
November 21, 2012
How to Keep Your E-Mails Secret
The Petraeus crisis became one because of common digital mistakes made by the parties involved. Knowing how to ensure your emails remain private – and are not stored on servers or your smart phone forever…Read more
November 19, 2012
Personal Branding High on “Must-Have Job Skills”
Personal branding is high on the Wall Street Journal’s list of “must-have” skills job seekers need to succeed in 2013, according to Market Watch reporter Ruth Mantell. Her full article is worth a read. It…Read more