Posts
December 10, 2012
Pepsi’s Beyonce Deal: Reputation-Building with a Star
Pepsi has announced a trail-blazing, $50 million collaboration with superstar Beyonce. The deal combines Pepsi advertising and marketing with an estimated $25 million-dollar creative content development fund to support the singer’s own conceptual projects. It…Read more
December 3, 2012
Sallie Krawcheck's Powerful Reputation Capital
Sallie Krawcheck is a top candidate to become the next head of the SEC, according to Dealbook, but it’s not just her record and resilience as a Wall Street executive that’s put her in the…Read more
November 27, 2012
Hedge Funds and Reputational Fallout
Daniel Gross’s Daily Beast piece about the current insider trading investigation into SAC Capital Advisors closes with an observation about the reputational impact on the Greenwich hedge fund. “For now, the jeopardy to Cohen and…Read more
November 21, 2012
How to Keep Your E-Mails Secret
The Petraeus crisis became one because of common digital mistakes made by the parties involved. Knowing how to ensure your emails remain private – and are not stored on servers or your smart phone forever…Read more
November 19, 2012
Personal Branding High on “Must-Have Job Skills”
Personal branding is high on the Wall Street Journal’s list of “must-have” skills job seekers need to succeed in 2013, according to Market Watch reporter Ruth Mantell. Her full article is worth a read. It…Read more
November 16, 2012
Social Media Transforming Human Rights Activism
Social media is a transformational communications tool because it enables anyone to broadcast a message to the global community free, easily and instantly. That makes it an empowering agent of change. That's why it is…Read more
November 14, 2012
Can Amherst Improve Colleges' Response to Sexual Assault?
Sexual assault is epidemic on college campuses, but recently appointed Amherst College president Biddy Martin is poised for a major breakthrough on this controversial issue. Colleges and universities have often been silent, even secretive, when…Read more
November 13, 2012
Digital Footprints Led to Petraeus Crisis
IP addresses and other digital footprints make online anonymity more difficult to attain than it appears – especially when public email servers like Google, Yahoo and similar providers are used for their emails. Such sites…Read more