Posts
April 17, 2012
Why Customer Forums are Important
A new Neilsen study confirms that the best way by far to get your message to your audience is still through their friends. But what’s interesting is that consumer opinions posted online are the next…Read more
April 6, 2012
Social Media Strategies in Corporate Image Campaigns
In a recent Forbes.com article Scott Davis describes how Toyota repaired its reputation following the bout of recalls that sent it plummeting in 2009 and 2010. His article sums up effective reputation strategies nicely.Read more
March 1, 2012
Lady GaGa’s New Foundation Addresses Bullying
Yesterday Lady GaGa unveiled her Born This Way foundation, taking celebrity philanthropy to a stratospheric new level. Her partners in the venture are The Berkman Center for Internet & Society at Harvard University; the MacArthur…Read more
September 26, 2011
Change.org Helps Concerned Citizens Support Social Issues
As the world’s problems become more pressing, helping raise money and visibility for important causes is an increasingly crucial aspect of being a world citizen.Read more
September 22, 2011
How Lady GaGa Built Her Brand
Dyan Machan has an insightful piece in Smart Money about how Lady Gaga used her personal story, empathy and social media to become the most Googled person of all time (and earn $100 million this…Read more
September 19, 2011
How to Create Wikipedia Entries
Creating an entry for yourself or your business on Wikipedia can be a valuable reputation management tool, but requires navigating a strict set of rules and principles. Here is what you need to know.Read more
August 8, 2011
Authenticity: Here to Stay?
Authenticity is the iconic new buzz word that isn’t going away any time soon. Why that's a good thing.Read more
July 18, 2011
You, Inc.
To be credible and make an impact on the issues that matter to you, manage your reputation. It will help You Inc., too.Read more