Posts
September 22, 2011
How Lady GaGa Built Her Brand
Dyan Machan has an insightful piece in Smart Money about how Lady Gaga used her personal story, empathy and social media to become the most Googled person of all time (and earn $100 million this…Read more
September 19, 2011
How to Create Wikipedia Entries
Creating an entry for yourself or your business on Wikipedia can be a valuable reputation management tool, but requires navigating a strict set of rules and principles. Here is what you need to know.Read more
August 8, 2011
Authenticity: Here to Stay?
Authenticity is the iconic new buzz word that isn’t going away any time soon. Why that's a good thing.Read more
July 18, 2011
You, Inc.
To be credible and make an impact on the issues that matter to you, manage your reputation. It will help You Inc., too.Read more
April 19, 2011
Online Reputation Management: the Cease & Desist Letter
Cease and desist letters from attorneys can be effective tactics in removing blog posts that an attorney considers libel or slanderous.Read more