Jeff Bezos is the latest CEO to be under fire for unfair – or unpopular – employee treatment. Consumer reviews have long been a concern for companies large and small. But employee reviews, which can be found on sites like Glassdoor, are catching the eye of board members and top-level operations executives. They can influence the public’s view of a company, and even impact shareholder value.
Amazon’s workplace policies are the focus of a front-page New York Times business profile — one that has attracted over 5500 reader comments in 3 days, most of them negative. The sources of the article are testimonials from current and past Amazon employees.
The article signals a trend in corporate reputation management, and one we have seen gain momentum. The way you treat your employees—and how they review that treatment online—is an increasingly important part of your public image.