If you want to learn how to become an Internet celebrity, read the current issue of New York magazine. If you don’t care about becoming a celebrity but want to learn more about how social media works, read it. If you work in business, traditional media, the non-profit world or politics and your goal is to reach as many people as possible in the most persuasive, cost-effective way, it is an essential resource.
“The Weird Wide World of Internet Celebrity” is a step-by-step, how-they-did it view of how (mostly) ordinary people have used social media to deliver a message, attract huge audiences and sometimes monetize that visibility. The cover story features several different people who have become famous (and often well-paid) by using mostly free or low-cost Internet tools to entertain or educate vast audiences. Most are teenagers or in their 20s.
It is a definitive guide to how social media works in terms of publishing original content and attracting audiences. Equally important, it illustrates why millions of teenagers and other consumers have turned away from traditional media outlets and replaced them with the Internet and their smart phones.
Many people continue to be on a learning curve regarding how social media works, why it is so popular and what the social media culture responds most enthusiastically to. If you are one, you won’t be after digesting this useful guide.