Fortune magazine recently published this article on the newfound popularity of Confide. This app allows users to send emails that disappear after being read, and targets professionals as its user base.
The hack of Sony Pictures’ emails—and the tremendous publicity that surrounded it—has drawn new attention to the inherent insecurity of most online communications. The Fortune article quotes Confide’s President, Jon Brod, as stating, ““It is becoming more and more accepted that anything we communicate digitally—via email, IM, text, et cetera—will be exposed at some point in the future.” The significance of that is becoming clear to the business community—he says there is great interest in an upcoming enterprise version of the app.