Business News Daily has published an in-depth guide to choosing a reputation management service.
Three important takeaways:
Whether you’re a business or an individual, it’s important to understand how reputation management services can help you, and to make sure you know what ORM companies can and can’t do and what makes a service trustworthy and effective.
While the majority of ORM providers offer the same basic services, every company is different. It’s important that you choose the best one for you and your business. And handling a reputation management issue quickly and tactfully may be more important than you realize.
Reputation management campaigns often use questionable black hat practices, but they fall into an ethical gray area and can ultimately do more harm to your brand than good. Make sure that the ORM service you choose avoids these tactics and is clear about what it can and cannot do for you.
Shannon Wilkinson, Reputation Communications’ founder and CEO, is a featured expert. Her advice:
“If you are a recent college graduate, you will be best served by a company experienced in removing inappropriate or outdated photographs and information on social media platforms,” Wilkinson said. “Doctors, dentists and attorneys, as well as storefront businesses like restaurants, find online reviews to be their biggest challenge. They might obtain best results using a review management firm.”
And “if you are a high-profile industry leader, VIP or have a rising presence in business, you face different issues and will want a firm that specializes in that sector,” Wilkinson added.