Coco Rocha is one of only a few contemporary fashion models that has a very strong online brand—one of the few whose name is well known outside the fashion industry because of her social media strategy. This New York Times article examines advice she gives to young models on establishing a brand using her techniques. Early in a career, a key challenge is distinguishing yourself from your peers. Building a brand can be the answer, and social media is most often the most accessible platform to use.
Most any brand will benefit an emerging career. Ms. Rocha’s advice to a young model creating a Tumblr content: “I don’t care if it’s about cats, just make it the best cat Tumblr out there.” And any audience you can muster is a clear asset you can offer clients. Her savvy is very likely to extend her modeling career…because of the added value her large audience brings to the products she is hired to showcase.