Visual content has tremendous power to shape public perception. It is an essential aspect of crisis and reputation management. All it takes is one perceived controversial incident captured on video to ignite a viral response that can make a public company’s stock valuation plummet…and send a CEO out the door.
Optics are an increasingly serious issue for law enforcement professionals, whose actions are monitored, shared and amplified on digital media. One result is the risk of partial truth storytelling and reputation issues for law enforcement as a collective group. That impacts the social contract between police and the communities they serve.
Expert Solutions from the Private Sector
The Hetty Group has launched the Coptics Program to help police departments integrate digital marketing, reputation management and social media engagement into their proactive communications and community relations programs. Workshop participants learn how to be more effective in connecting and communicating with a digital media savvy public. They also benefit from the consulting, communications and social media training offered by the program.
Developed by Four Experts
Coptics was developed by four experts: Florence Chung, CEO, Hetty Group, a purpose-driven consultancy advancing community impact; Matthew Horace, a commentator on CNN, MSNBC, CBS, and FOX and 28-year veteran of local, state and federal law enforcement; Bill Carmody, contributor to Inc. Magazine and CEO of Trepoint, creator of digital campaigns and strategies for Fortune 500 companies; and I, CEO of reputation management firm Reputation Communications and frequent contributor to The Wall Street Journal’s “Crisis of the Week” column.
Our program is the only one like it. We are dedicated to advancing the brands, reputations and digital presence of police agencies everywhere. If you work in law enforcement or are a supporter of law enforcement and would like to learn more, please contact The Hetty Group.