Some social media experts are advising high school seniors to take control of their online personas with elaborate LinkedIn profiles. The point is to bring them to the attention of college admissions officers, reports The New York Times.
As Natasha Singer explains:
Public schools from San Francisco to New York City are teaching online conduct skills as part of a nationwide digital citizenship push to prepare students for colleges and careers. Teenagers who set up LinkedIn profiles in the hope of enhancing their college prospects represent the vanguard of this trend.”
The votes are not all in regarding the value of this step. But LinkedIn is a critical piece of the online reputation management process. It is one of the first digital profiles we expand when working with CEOs, executives and other business clients, in part because of its powerful SEO (search engine optimization) platform.
You can read the complete article here: “New Item on the College Admission Checklist: LinkedIn Profile.” We have also published extensive tips for using LinkedIn, including these: