Articles
February 20, 2026
AI Doesn't Know You. That's the Problem
Someone Is Telling Your Story Online. It Might Be AI—and It Might Be Wrong. Our Q & A Tells You What to Know. Content Strategy in the AI Era Threats and Protections Practical Action…Read more
October 1, 2025
Scrubbing Your Personal Info from the Internet, by Don Aviv
Don Aviv, CPP, PSP, PCI is President of Interfor International, a corporate intelligence agency. He is also a Reputation Communications Advisory Board member. This article is republished from his original LinkedIn version. Today, nearly everything is…Read more
July 9, 2025
The Essentials: Online Reputation Management FAQs
Online reputation management (ORM) makes you look your best online. It creates a “digital firewall” to protect your reputation from harmful attacks or misinformation; ensures your public image is accurate, up-to-date and authentic, and is…Read more
June 20, 2025
An Attorney’s Advice for Removing Negative, Defamatory and Infringing Material from the Internet, by Christine Rafin, Esq.
Christine Rafin, Esq. serves as General Counsel – MediaCo LLC and is a former partner in the New York City law firm of Kent, Beatty & Gordon, LLP, specializing in technology-related legal issues. As an attorney specializing…Read more
June 11, 2025
Why Celebrities Hire Reputation Attorneys
Recently, People Magazine and other major celebrity media outlets reported that Brooklyn Beckham and his wife, Nicola Peltz, hired British privacy and reputation management attorney Jenny Afia, a partner at the London office of Schillings,…Read more
May 5, 2025
Digital Reputation Management for CEOs and the C-Suite
The free flow of information online has made online reputation management essential for nearly everyone. But CEOs, industry leaders, the C-suite and VIPs face special challenges. They are scrutinized both online and off. That loss…Read more
January 7, 2025
The Importance of Culture & Reputation as Recruiting Tools
Millions of employees have returned to work after the holidays. And as 2025 begins, many companies are seeking new employees, partners, and their next CEOs. Surprisingly, not all realize how vital the reputation of their…Read more
June 9, 2024
Don Aviv on Deep Reputation Dives
Recently Don Aviv, President of Interfor International and a Reputation Communications Advisory Board member, and Shannon Wilkinson, our founder and CEO, were interviewed on the topic of reputation management for an Interfor Academy webinar. Their…Read more