Category: Branding
March 13, 2017
The Branding Strategist: James Heaton
Organizations invest significant resources into branding. That doesn’t mean they are always successful. James Heaton, president and lead strategist of Tronvig Group, warns organizations to pause when they feel a sense of urgency to rebrand.…
June 26, 2016
LinkedIn Guru Stan Robinson, Jr.
Stan Robinson, Jr. advises businesses and professionals on how to leverage LinkedIn to advance on all career fronts. LinkedIn is a major personal branding platform that ranks highly online. That makes it an essential online reputation…
May 23, 2016
Event Mastermind David Negri
An event can provide hosts with an invaluable opportunity to launch or rebrand. From an online reputation standpoint, few opportunities equal the asset-building capability on the Internet that a star-studded event does. David Negri, CEO…
April 26, 2016
Lynthia Romney on Powering Up Your Key Messages
As President of RomneyCom, Lynthia Romney positions major corporations and national nonprofits for leadership visibility through powerful messaging. We spoke with her about best practices related to messaging…and how it impacts reputation management. Messaging is…
January 6, 2016
Brilliant Branding: Lynda Decker, CEO of Decker Design
Branding is central to image management — especially on the Internet. Without a well-defined brand your organization’s online reputation management strategies can only be reactive. Most importantly, your brand is how your organization is introduced…
November 23, 2015
Reentering the Job Market? How to Look Better on Google
Our advice in this week’s Reputation Reboot will help you look your best on Google if you are preparing re-enter the job market. It is in response to an MBA candidate who wants to put…
November 9, 2015
How to Use Video to Build Your Personal Brand
Video is an ideal tool to promote personal brands. It gives you more control over your image and it is an excellent way to establish a new image for yourself (and your organization) as you…
July 22, 2015
Ben Bernanke’s Econoblog
After leaving his post last year as Chairman of the Federal Reserve, Ben Bernanke joined the Brookings Institute and became a senior advisor to the hedge fund Citadel. He has also been blogging, something he…