Category: Branding
March 30, 2024
Is Your Name Protected Online?
Something that always comes up in our engagements is the widespread availability of our clients’ names on the Internet for anyone to purchase and use. Someone may simply share your name, but they can also…
January 10, 2024
Be Proactive About Your Reputation in 2024
Reflecting on the most common reasons why Reputation Communications was engaged by new clients in the last year, I realized those reasons have evolved since I launched this practice over a decade ago. At Reputation…
October 28, 2022
New Steve Jobs ‘Tribute Website’ is the Ultimate in Personal Branding
As we’ve often discussed, nothing is more important — and brings more reputational power — than your personal brand. When we look back at those figures whose identities are etched permanently in our collective memory,…
May 31, 2022
Building Your Image Online
Pictures are integral aspects of online reputation management campaigns. It might seem obvious, but this is important if you want to tell a new or different story about yourself than is currently on the Internet.…
July 20, 2019
The Role of Personal Branding in Reputation Management
Personal branding is an integral aspect of online reputation management. A powerful personal brand leads to an indelible presence online. That often includes a website and other “digital assets” like a blog, thought-leadership articles and…
November 21, 2018
The LIC Man Amazon Needs to Meet
Long before Long Island City, New York, hit Amazon’s relocation radar, a pivotal resident, mover-and-shaker and reputation guru was instrumental in putting it on the map. Arthur Rosenfield is notable for many reasons. But his…
April 28, 2018
Book Publishing: Your Ultimate Brand & Reputation Builder by Jane Wesman
Blogging, social media visibility and writing articles that reach a niche or mainstream audience are essential online reputation management tools. But nothing enhances your reputation and your credibility more than being a published book author.…
October 29, 2017
How Does the World See You Online?
Maybe you have a new story you want to tell the world. But the Internet is telling an old one. You’re ready for more media coverage and interviews. But you don’t have a strategy in…