Category: Branding
July 22, 2015
Ben Bernanke’s Econoblog
After leaving his post last year as Chairman of the Federal Reserve, Ben Bernanke joined the Brookings Institute and became a senior advisor to the hedge fund Citadel. He has also been blogging, something he…
May 26, 2015
Celebrity Sandra Lee’s Brave Facebook Posts
Lifestyle celebrity Sandra Lee was recently diagnosed with breast cancer. She chose to have a double mastectomy. That is a painful decision many women face. And as a woman that commands a public forum, she…
May 11, 2015
Inside Kardashian, Inc.
Whatever you may think about the Kardashians, their reality TV show, social media dominance and growing presence on runways, commercial beauty and other products makes them a fascinating business story. Where Would the Kardashians Be…
April 27, 2015
Five Tips for Kylie Jenner
Kylie Jenner, 17, is an American reality television personality, socialite, model and fashion designer. She is Kris Jenner’s daughter and the stepsister to Kim, Courtney, Khloe and Rob Kardashian. She been on the cover of…
April 23, 2014
How to Become an Internet Celebrity
If you want to learn how to become an Internet celebrity, please continue reading. If you don’t care about becoming a celebrity but want to learn more about how social media works, same thing. If…
April 17, 2014
Joe Biden’s Instagram Debut: 50,000 Followers Overnight
Vice-President Joe Biden has joined Instagram, the photo and video sharing service with over 100 million users. His first photo, shown below, won high praise from the media. Now, 24 hours later, he has over…
April 15, 2014
Coach Cal’s Social Media Gospel: Work It!
Last February, University of Kentucky basketball coach John Calipari offered some advice for college athletes: “Twitter is an opportunity. Facebook is an opportunity. To say what you feel. To try to pick people up. To…
December 16, 2013
Beyoncé Bucks the System – and Wins Big
Traditional C.E.O.’s and other leaders can learn from Beyoncé’s successful stealth move (releasing her new visual album directly on Instagram, bypassing the entertainment marketing machine).