Category: Crisis Management
January 6, 2015
How to Read the Gossip Columns Like a Reputation Manager
Do you find yourself drawn into articles about the latest lurid scandal? If so, you’ve got plenty of company. It’s hard to avoid being caught by those headlines, especially when they involve powerful, wealthy and…
December 16, 2014
Reputational Fallout: Korean Air’s “NutGate” Crisis
Earlier this month, Cho Hyun-ah, the daughter of Korean Air’s CEO and an executive at the airline, caused an international social media firestorm. She berated the crew of a Korean Air flight for serving macadamia…
December 5, 2014
Diversity and Corporate America’s Reputation #Crisis
Every day, it seems, another major American brand experiences a crisis. Despite a large and experienced industry of experts that fix them, they don’t seem to be going away. Last fall the CEO of Microsoft…
November 10, 2014
Alex from Target: How Anyone Can Become a Viral Sensation
When a photograph of a young Target employee named Alex went viral earlier this month, the teenage cashier demonstrated not only how quickly a person (or a story) can be launched into Internet prominence, but…
October 31, 2014
Sexual Assault Cases Change Colleges’ Reputation Equation
When we wrote about Amherst College’s efforts in 2012 to deal more effectively with on-campus sexual assault, we noted that “colleges and universities have often been silent, even secretive” when it comes to addressing the…
October 13, 2014
Sanofi and Successful Crisis Management
Pharmaceutical giant Sanofi has been in the news recently. It is investigating whether its international affiliates may have made improper payments to doctors. But thanks to some excellent crisis management, headlines are focusing on how…
September 5, 2014
Celebrity Hacking and Reputation Management
Recent revelations about widespread hacking of celebrities’ accounts tell us a lot about the current state of online privacy and security. While Cameron Diaz fairly called the hacking a “major violation” and Emma Watson noted…
June 30, 2014
Women’s Hashtag Activism Hits Corporate Reputations
A few weeks ago I attended the S.H.E. Summit, one of a growing number of women’s empowerment conferences recently highlighted by the New York Times. A variety of factors have fueled this trend, but one…