Category: Crisis Management
June 11, 2014
Mary Barra’s Astute 2.0 Playbook
CEO Mary Barra has not been able to stop GM’s crisis. But her 2.0 crisis communications skills are an asset to GM. They can be judged by the transparency and skill with which she handled…
April 8, 2014
Learning from Mozilla’s CEO Debacle
Mozilla’s CEO has stepped down after becoming a topic of hot debate – debate all companies can learn from. The facts: Mozilla’s stated mission is “to promote openness, innovation and opportunity on the Web.” The…
March 24, 2014
General Motors’ Wins Praise with Social Media Strategy
General Motors is using social media to manage customer complaints and its reputation — and using it well. How they are applying social media management is a good case study for other companies in crisis. …
March 17, 2014
Change 2.0: Online Activism Brings Reputation Threats and Potential
Since we blogged about Change.org back in 2011, the influence of the online petition platform has continued to grow. It has helped usher in a new era of online activism that has leveled the playing field…
March 10, 2014
Disconnected: CEOs and Online Reputation Risks
“It seems that just about every day a chief executive, politician or other prominent figure is apologizing for something,” Aaron Sorkin observed in a Dealbook post announcing his new “Apology Watch” coverage and hashtag, which…
March 13, 2013
Carnival’s Triumph Crisis Shows Value of Social Media
When an engine fire left Carnival Cruise Lines’ Triumph drifting in the Gulf of Mexico for several days last month, the story swept across social media, even causing the hashtag #cruisefromhell to trend on Twitter.…
March 6, 2013
Dell’s Social Media Turnaround
Coming off a lackluster quarter and a leveraged buyout deal, veteran computer company Dell is undergoing a period of transition. As it moves away from the PC market to focus on its array of business…
January 22, 2013
Boeing on the Dreamliner 787: A Case Study
Recent problems with the new Boeing 787 have set back the campaign the leading aircraft manufacturer has been waging to strengthen its reputation. A case study.