Category: Online reputation management
June 19, 2016
Coptics: The Optics of Policing in the Digital Age
Visual content has tremendous power to shape public perception. It is an essential aspect of crisis and reputation management. All it takes is one perceived controversial incident captured on video to ignite a viral response…
June 13, 2016
How to Manage Your Online Reputation: Our Viewpoint
“Employment Matters” columnist Mindy Stern recently interviewed Reputation Communications’ CEO Shannon Wilkinson about online reputation management. These are highlights of the column: Why is reputation management important for small business owners? Reputation management is important…
May 25, 2016
Celebrity Spotlight: Justin Bieber’s Compelling New Honesty
Justin Bieber was discovered on the Internet. He has been a dominating presence on it ever since. His Facebook, Instagram and Twitter feeds are followed by millions. He is the focus of discussion on thousands…
April 17, 2016
Learning from UC Davis’ Online Reputation Debacle
UC Davis, one of the 10 campuses in the University of California system, is under fire for spending $175,000 on online reputation management to “clean up” its search results. In 2011 campus police pepper-sprayed students…
March 15, 2016
How Long Does an Online Reputation Management Campaign Take?
In this week’s Reputation Reboot, we address why it takes so long for the first item on a Google search to be displaced. It explains why ORM is usually not a quick fix.
February 21, 2016
Reputation Communications CEO Shannon Wilkinson
This week we interview our founder, Shannon Wilkinson. She discusses the online reputation management (ORM) industry, the goals of the clients it serves and the types of services Reputation Communications offers. How does Reputation Communications differ from other…
January 18, 2016
Social Media’s Role in Reputation Management Campaigns
In this Reputation Reboot column we discuss the role social media plays in online reputation management, and explore options for those that don’t have—or don’t want—an active presence on social media.
December 17, 2015
Reputation Management for Middle Eastern VIPS
In this week’s Reputation Reboot advice column, a representative for VIP clients and their organizations in the Middle East poses a question about Wikipedia editing and online reputation management. How important are new websites in an…