Category: Online reputation management
July 17, 2016
Donald Trump’s Ascent to Republican Party Presidential Candidate
Like many of you, we are transfixed by Donald Trump’s ascendance to the top of the Republican Party. His boldness has dominated the GOP Presidential campaign. His Twitter stream keeps him at the top of…
July 1, 2016
The 10 Rules of Reputation Management
1. Own your brand. If you don’t manage it, the rest of the world will do it for you. 2. Remember that perception is reputation. 3. Manage the conversation. Savvy social media use will help.…
June 19, 2016
Coptics: The Optics of Policing in the Digital Age
Visual content has tremendous power to shape public perception. It is an essential aspect of crisis and reputation management. All it takes is one perceived controversial incident captured on video to ignite a viral response…
June 13, 2016
How to Manage Your Online Reputation: Our Viewpoint
“Employment Matters” columnist Mindy Stern recently interviewed Reputation Communications’ CEO Shannon Wilkinson about online reputation management. These are highlights of the column: Why is reputation management important for small business owners? Reputation management is important…
May 25, 2016
Celebrity Spotlight: Justin Bieber’s Compelling New Honesty
Justin Bieber was discovered on the Internet. He has been a dominating presence on it ever since. His Facebook, Instagram and Twitter feeds are followed by millions. He is the focus of discussion on thousands…
April 17, 2016
Learning from UC Davis’ Online Reputation Debacle
UC Davis, one of the 10 campuses in the University of California system, is under fire for spending $175,000 on online reputation management to “clean up” its search results. In 2011 campus police pepper-sprayed students…
March 15, 2016
How Long Does an Online Reputation Management Campaign Take?
In this week’s Reputation Reboot, we address why it takes so long for the first item on a Google search to be displaced. It explains why ORM is usually not a quick fix.
February 21, 2016
Reputation Communications CEO Shannon Wilkinson
This week we interview our founder, Shannon Wilkinson. She discusses the online reputation management (ORM) industry, the goals of the clients it serves and the types of services Reputation Communications offers. How does Reputation Communications differ from other…