1. Own your brand. If you don’t manage it, the rest of the world will do it for you.
2. Remember that perception is reputation.
3. Manage the conversation. Savvy social media use will help.
4. Emails aren’t private. Always think twice before you hit “send.”
5. Authenticity is the best way to build trust…and we are in a trust-based economy.
6. Diversity matters. Especially if you are a CEO.
7. Treat employees well. Consider each as an ambassador for the company.
8. Embrace transparency. The truth always comes out anyway.
9. Be careful about what you say online. It may stay there forever.
10. Spin doesn’t work anymore.
