Category: Online reputation management
March 3, 2014
Reputation Threats to the Financial Industry
During the financial crisis of 2008 our firm saw a tremendous surge in online reputation management (ORM) issues, particularly in the financial industry. Many factors contributed to them. There was consumer anger related to AIG’s…
September 9, 2013
The Many Uses of Online Reputation Management
Online reputation management (ORM) is commonly thought of as the way to remove negative commentary. But it is far more than that. This list provides many examples of how and why online reputation management is…
July 26, 2013
Hedge Funds Eye Their Online Reputations
Online reputation management is a growing hot-button issue for hedge funds—and the SEC’s decision to allow advertising in the sector is just one of the contributing factors in this trend. In Reputation Communications’ work with…
July 15, 2013
How Global Expansion Adds to Companies’ Reputational Risks
Today, Business Insurance published an article by Rodd Zolkos about how global expansion adds to companies' reputational risks. I was interviewed for the piece. An excerpt: While the speed at which information can travel through…
June 17, 2013
Clean: The Future of Online Reputation Management
Online reputation management (ORM) has become big business. Reputation management has always been a concern for prominent brands and individuals, but interest in ORM is much broader. Most everyone with a significant online presence will…
June 17, 2013
Your Online Reputation Checklist
There are many ways to evaluate the status of your online reputation and the steps needed to create, expand or repair it. Our checklist may be helpful for you to use, too.
June 10, 2013
Mixed Up: Mistaken Online Identities
A new and common case of mistaken identity is when someone else that shares your name has a strong online presence. No matter who it is that shares your name, it can create problems when…
April 24, 2013
What is Online Reputation Management? An Updated Definition
Online reputation management entails establishing, maintaining, repairing and monitoring the publicly available online information about an individual or organization. In its early days—the mid-1990s—online reputation management (ORM) focused on repairing malicious content: anonymous, negative online…