Category: Online reputation management
January 20, 2023
Maximizing Your LinkedIn Profile as a Reputation Management Tool
With over 800 million members in more than 200 countries, LinkedIn is one of the top services for connecting the world’s professionals. Yet it is surprisingly common for otherwise successful people to underutilize LinkedIn as…
January 13, 2023
Prince Harry’s Explosively Effective Reputation Redo
Like much of the world, we’ve been closely following Prince Harry’s book launch and accompanying promotional campaign. We often follow and analyze public events relevant to our field. Our diagram for this sage is unusually…
December 29, 2022
Reputation Management in the Elon Musk Era
This is republished with the permission of Interfor International. Its president, Don Aviv, is a Reputation Communications Advisory Board member. Reputation management for entities is particularly relevant these days as the whole world watches the…
March 26, 2022
Risks Abound in the Age of Cancel Culture
We have seen significantly increasing cases of reputational damage resulting from social media commentary or perceived inappropriate behavior in the workplace. The possibility of being canceled is something that everyone with a public presence must…
March 13, 2022
“Reputation Reboot,” Our Must-Read, Ultimate Insider’s Guide
Whether we like it or not, all of us have an online presence. Our reputation on the internet — shaped by social media posts, public data, news reports, and consumer reviews — can either bolster…
January 30, 2022
Managing Your Online Reputation: What Every Attorney Needs to Know
On March 8, 2022 from 1 – 2 pm EST, I will present a Continuing Legal Education (CLE)-accredited live audio program, Managing Your Online Reputation: What Every Attorney Needs to Know Now, via the West…
January 20, 2022
What Google’s ‘Helpful Content Update’ Means for Reputation Management
Consumers often hear claims from SEO (search engine optimization) and ORM (online reputation management) providers about what the latest technological tricks they can employ to “guarantee” a clean reputational slate online. They often peddle new…
November 16, 2021
Why You Should Always Invest in Your Publicity
We all know the impact that negative publicity can have on a brand, whether it is your own, or a professional-services brand like a law or consulting firm. Negative information tends to be more clickable,…