Category: Online reputation management
March 26, 2022
Risks Abound in the Age of Cancel Culture
We have seen significantly increasing cases of reputational damage resulting from social media commentary or perceived inappropriate behavior in the workplace. The possibility of being canceled is something that everyone with a public presence must…
March 13, 2022
“Reputation Reboot,” Our Must-Read, Ultimate Insider’s Guide
Whether we like it or not, all of us have an online presence. Our reputation on the internet — shaped by social media posts, public data, news reports, and consumer reviews — can either bolster…
January 30, 2022
Managing Your Online Reputation: What Every Attorney Needs to Know
On March 8, 2022 from 1 – 2 pm EST, I will present a Continuing Legal Education (CLE)-accredited live audio program, Managing Your Online Reputation: What Every Attorney Needs to Know Now, via the West…
January 20, 2022
What Google’s ‘Helpful Content Update’ Means for Reputation Management
Consumers often hear claims from SEO (search engine optimization) and ORM (online reputation management) providers about what the latest technological tricks they can employ to “guarantee” a clean reputational slate online. They often peddle new…
November 16, 2021
Why You Should Always Invest in Your Publicity
We all know the impact that negative publicity can have on a brand, whether it is your own, or a professional-services brand like a law or consulting firm. Negative information tends to be more clickable,…
October 27, 2021
Identifying and Finessing Reputation Risks for Start-Ups
During a decade-long stretch of speaking with successful leaders seeking online reputation management (and being engaged by many), I’ve observed that the effect of reputational harm can be most acute when it threatens a new…
September 23, 2021
Beverly Hills Bar Association Interviews Shannon Wilkinson, Reputation Communications CEO
The Beverly Hills Bar Association, a nationally recognized major metropolitan bar association, serves the 15,000 + lawyers who live or work on the Westside of Los Angeles County. With 6,000 members, it is the largest…
August 1, 2021
Reputation Reboot: Our Advice Column
Reputation Reboot addresses real-life online reputation management (ORM) challenges faced by CEOs, executives, VIPs and their organizations. Unless they are public figures, their names and related descriptions of all individuals and companies discussed are changed…